Though content marketing seems like a new term but it is quite old. Earlier people use to write quality content to promote their website as per Google Algorithms, this was known as content marketing but it obtained its name after the 2012 Google Penguin update. It is the new name of SEO which Internet marketing companies are giving much attention.
Right content Marketing
Its okay to assume that you are indulged in content marketing sounds good isn’t it? But are you following the right path to make this workable. If not then chances are quite good that your website would fall hurriedly. It’s a long term goal so you should have a plan of at least 1-2 years to make it successful.
Distribution Technique It’s good to have good content but it would no longer be unless you promote it. Start promoting it now.
Lively content Good, informative and to-the-point content always work. Readers watch for this content not some copied stuff.
Cathy Titles Your title is what Google looks for. Make your title is simple yet search engine friendly to get that top rankings.
Visual content It may sound weird but yes visuals always works. 90% of information which reader gets is through visuals. So make Info graphics your ultimate tool to grab their attention. It gives dual benefits as content plus visuals.
Use variations in content To find out what type of theme would readers like, do write different contents. This variation would not only make the content evergreen but also search engine friendly.
Social Networks Face book, twitter and Google plus are the new platform to connect with audience and showcase your ability.
Is content all that matters for Search Engine Optimization?
It plays 50% role in giving best SEO services but the rest is up to other tools. In case you have not noticed but Penguin 2.0 have 200 more points that is considered essential from the aspect of Internet marketing.
You are still left with Internal linking and external links. You got to know like to which sites are you linking your webpage links. Earlier update of Penguin has clearly mentioned that links with spammed website can be hazardous or your business.
Have you even placed a sitemap on your website? Did you maintain your blogs and forums in order to get the visitors? These are some things which you should consider as reminders.
The conclusion of this article is that content is the king and content marketing is long-run task. But surely you have to keep eyes another updates which are crucial for Google Algorithms.
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